In 18th century media, long before the days of 140-character advertising (i.e., Twitter), copywriting was less of an art and more of a science. Does this advertisement from the May 10, 1764 issue of Benjamin Franklin’s Pennsylvania Gazette make you want to pick up some Benjamin Jackson Mustard and Chocolate? Click the image to enlarge.
18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
RT @raglinen: 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
And this is one of the more readable ads! RT @RagLinen 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
RT @toddand RT @raglinen 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
Mmmm…Oat Grots!: RT @RagLinen: 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
RT @raglinen: 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn