18th Century Advertising, When Brevity Wasn’t Key
In 18th century media, long before the days of 140-character advertising (i.e., Twitter), copywriting was less of an art and more of a science. Does this advertisement from the May 10, 1764 issue of Benjamin Franklin’s Pennsylvania Gazette make you want to pick up some Benjamin Jackson Mustard and Chocolate? Click the image to enlarge.
6 Comments
raglinen (Historic Newspapers)
February 5, 201018th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
tehistory (T/E Historical Soc.)
February 5, 2010RT @raglinen: 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
jmadelman (Joseph Adelman)
February 5, 2010And this is one of the more readable ads! RT @RagLinen 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
GoHuman (GoHuman)
February 5, 2010RT @toddand RT @raglinen 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
BirkbeckEMS (Birkbeck EMS)
February 5, 2010Mmmm…Oat Grots!: RT @RagLinen: 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn
Haukr (Giuseppe F)
February 5, 2010RT @raglinen: 18th century advertising, when brevity wasn’t key — http://tinyurl.com/yj37xkn