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John Dunlap’s Proposal for Launching a Colonial Newspaper

raglinen — Mon, 16 Aug 2010 07:10:43 +0000

To help launch his colonial Philadelphia newspaper, John Dunlap turned to his brethren printers in Boston to publish “proposals for printing by subscription, a weekly news-paper, entitled The Pennsylvania Packet, And General Advertiser.” The inaugural issue of Dunlap’s newspaper was printed printed on October 28.

Dunlap was the printer of the first copies of the Declaration of Independence although his Packet was second to print the full text of the Declaration (July 8, 1776) after The Pennsylvania Evening Post (July 6, 1776). The Pennsylvania Packet eventually became the first daily newspaper in America with its September 21, 1784 issue.

Below is the full text of Dunlap’s colonial newspaper launch announcement, as published in the October 21, 1771 issue of The Massachusetts Spy. Click to enlarge.

Advertising the Launch of Royal American Magazine

raglinen — Sat, 01 May 2010 14:36:26 +0000

Supplementing his weekly Massachusetts Spy newspaper, perhaps to satisfy a demand for more hard-hitting anti-British essays and illustrations, Isaiah Thomas printed the first issue of Royal American Magazine in January 1774. The magazine was published every month until the eve of the Revolutionary War and featured Paul Revere and John Hancock among its many contributors.

“Besides the usual variety of general literature, this work contains a faithful summary of the public transactions of Boston during that eventful year, and great value is added to the work by the public documents preserved in its pages,” according to Samuel Burnside, Memoir of Isaiah Thomas, Transactions and Collections of the American Antiquarian Society.

Below is an early — possibly the earliest — advertisement for the premier issue of Royal American Magazine, as published in Thomas’ Massachusetts Spy on October 14, 1773.

18th Century Advertising, When Brevity Wasn’t Key

raglinen — Fri, 05 Feb 2010 01:07:32 +0000

In 18th century media, long before the days of 140-character advertising (i.e., Twitter), copywriting was less of an art and more of a science. Does this advertisement from the May 10, 1764 issue of Benjamin Franklin’s Pennsylvania Gazette make you want to pick up some Benjamin Jackson Mustard and Chocolate? Click the image to enlarge.

The Chance of Getting a Good Wife in 1755

raglinen — Thu, 31 Dec 2009 21:06:21 +0000

Here’s an odd and humorous discovery from the April 7, 1755 issue of the New York Gazette, printed by James Parker. Enjoy.