Advertising the Launch of Royal American Magazine
Supplementing his weekly Massachusetts Spy newspaper, perhaps to satisfy a demand for more hard-hitting anti-British essays and illustrations, Isaiah Thomas printed the first issue of Royal American Magazine in January 1774. The magazine was published every month until the eve of the Revolutionary War and featured Paul Revere and John Hancock among its many contributors.
“Besides the usual variety of general literature, this work contains a faithful summary of the public transactions of Boston during that eventful year, and great value is added to the work by the public documents preserved in its pages,” according to Samuel Burnside, Memoir of Isaiah Thomas, Transactions and Collections of the American Antiquarian Society.
Below is an early — possibly the earliest — advertisement for the premier issue of Royal American Magazine, as published in Thomas’ Massachusetts Spy on October 14, 1773.



























