Without any mention in the issue, the 1775 April 6 edition of Isaiah Thomas’s Massachusetts Spy — featuring the famous serpent “Join or Die” cartoon in the name plate — was his last from Boston.  As the colophon states, it was printed at the “South-Corner of MARSHALL’s-LANE, leading from the MILL-BRIDGE into UNION STREET,” Boston.

In the colophon, Thomas also boasted having “the greatest CIRCULATION of any in New-England.”  While the average subscriber base of New England newspapers was closer to 600 in 1775, the Patriot Boston Gazette and Massachusetts Spy saw their numbers skyrocket during the Revolutionary crisis. The Spy claimed one of the largest circulations in colonial America with 3500.

On the eve of war, 10 days after his last Boston issue, Thomas moved his presses a safe distance from Boston — 42 miles west to the country town of Worcester.

During his rush of packing and moving, Thomas apparently only had time and funds to order two advertisements in other Boston newspapers.  The first ran in the 1775 April 10 issue of the Boston Post-Boy.  The second published a day after Thomas’s actual move date, 1775 April 17, in the Boston Evening-Post.  The second ad, pictured below, “begs the continuance of the favors of his good Customers.”

Unfortunately, Thomas’s begging didn’t work.  By 1780, the circulation of the Massachusetts Spy sank to between 300 and 500, a total circulation loss of about 90 percent in five years. Click here for more details and sources of 18th century newspaper circulations.

Thomas’s advertisement in the Evening-Post also claimed the move from Boston to Worcester was temporary. “As soon as the tranquility of this unfortunate Capital is restored, he intends returning to this Place and serving them as usual.”   That never happened.

According to the American Antiquarian Society, which Thomas founded in 1812, “after the war, Thomas continued to live and work in Worcester. In partnership with former apprentices, he owned several printing offices and bookstores, as well as paper mills and a bindery, employing over one hundred and fifty people. Thomas published newspapers, broadsides, sheet music, periodicals, pamphlets, and a yearly almanac. He produced over four hundred book titles for both adult and juvenile readers, including the first dictionary printed in America and the first American edition of Mother Goose’s Melody (1786). Thomas was Worcester’s postmaster from 1775 to 1801. He joined the Order of Freemasons in Worcester in 1793 and became Grand Master of Massachusetts in 1802. In that year, at the age of fifty-three, Thomas retired to pursue his interests in the history of the young nation and in the origins of printing.”

***Speaking of revolutionary printing, a colonial-era print shop will be opening April 15, 2011, on Boston’s historic Freedom Trail. Rag Linen is honored to have a seat on the new shop’s executive board. For more details about the Printing Office of Edes & Gill, visit bostongazette.org (we also designed their website).

The below advertisement was published in the bottom right-hand corner, page three, of the 1775 April 17 issue of the Boston Evening-Post, which turned out to be its second to last issue.  Published by Thomas and John Fleet, the Evening-Post concluded its run on April 24, 1775, with this passage: “The unlucky transactions of the last week are so variously related, that we shall not at present undertake to give any particular account thereof.  The Printers of the Boston Evening Post hereby inform the Town that they shall desist publishing the papers after this day, till matters are in a more settled state.”

That said, it was interesting to find the October 24, 1771 Massachusetts Spy had stacked one news brief about the repeal of the American tea bill on top of a blurb about Captain Preston of the Boston Massacre. See the ironic placement below.

Dunlap was the printer of the first copies of the Declaration of Independence although his Packet was second to print the full text of the Declaration (July 8, 1776) after The Pennsylvania Evening Post (July 6, 1776).  The Pennsylvania Packet eventually became the first daily newspaper in America with its September 21, 1784 issue.

Below is the full text of Dunlap’s colonial newspaper launch announcement, as published in the October 21, 1771 issue of The Massachusetts Spy. Click to enlarge.

“Besides the usual variety of general literature, this work contains a faithful summary of the public transactions of Boston during that eventful year, and great value is added to the work by the public documents preserved in its pages,” according to Samuel Burnside, Memoir of Isaiah Thomas, Transactions and Collections of the American Antiquarian Society.

Below is an early — possibly the earliest — advertisement for the premier issue of Royal American Magazine, as published in Thomas’ Massachusetts Spy on October 14, 1773.

The Print Shop at Colonial Williamsburg

Colonial newspapers are unsung heroes of the American Revolution and the Revolutionary War. Specifically, several newspapermen and women deserve recognition for their role in America’s founding, including:

• Benjamin Edes and John Gill, Boston Gazette
• Isaiah Thomas, Massachusetts Spy
• William Goddard, Pennsylvania Chronicle
• Peter Timothy, South Carolina Gazette
• Thomas Green, Connecticut Courant
• John Holt, New York Journal
• Solomon Southwick, Newport Mercury
• William Gradford III, Pennsylvania Journal
• Mary Goddard, Maryland Journal
• Anne Catharine Green, Maryland Gazette
• James Rivington, Royal Gazette
• Paul Revere, engraver for colonial newspapers (e.g., Massachusetts Spy and Boston Gazette)

One author who recognizes the revolutionary role of newspapers, and their printers and journalists, is Eric Burns, author of Infamous Scribblers (2006).

Marrying the story-telling flair of McCullough with the journalism history acumen of Mott and Emery, Burns says that the Boston Gazette, arguably the most influential newspaper the country has ever known, got us into the Revolutionary War, sped up the course of the war and may have even determined the outcome of the war. And a good chunk of Infamous Scribblers is dedicated to supporting this thesis.

As Burns admits, “Perhaps the importance of the press to the outcome of the war can be exaggerated, but not easily and not by much. It was newspapers that kept the colonies informed of the progress of the fighting in a way that letters and patterers could not have done, and in the process united the colonies in a way that was beyond the ability of the jerry-built wartime government.”

Burns points out that newspapers were the only form of media at the time and served as the great unifier of our nation during a time when America “needed unity as much as we needed ammunition.”

Below are a few other highlights from Infamous Scribblers:

On reporting and publishing during the Revolutionary War: “The Revolutionary War was not an easy one to cover. For one thing, once the fighting started there was more news than ever but no more shipments of ink or type or spare parts for the presses coming into American ports. There were no more shipments of paper either, and, as for the quantities still available or smuggled into the colonies from a friend in the motherland or a trader in another European nation, there were higher priorities for it than journalism.”

On a newspaper’s role in the Revolutionary War: “It was Franklin, though, who most succinctly and accurately assessed the role of the media in the days leading up to the war. It was he, astute as ever, who pointed out that the press not only can ’strike while the iron is hot,’ but it can ‘heat it by continually striking.’”

On an unlikely spy embedded as a printer: “Jemmy [James] Rivington’s Tory newspaper, the Royal Gazette, was extremely critical of George Washington. However, Rivington was also a spy who passed along secrets of the British navy to colonial leaders. On one occasion, Rivington helped break a British code that almost surely saved American lives during one of the war’s earlier battles.” Read the Rag Linen blog post on this topic.

Additional resources on the role and significance of colonial printers during the American Revolution:

• Prelude to Independence: The Newspaper War on Britain, 1764–1776 (Arthur Schlesinger, 1958)
• Infamous Scribblers: The Founding Fathers and the Rowdy Beginnings of American Journalism (Eric Burns, 2006)
• Back Issues: The Day the Newspaper Died (Jill Lepore, 2009)
• Boston 1775: Edes and Gill (J. L. Bell, 2006-2010)
• Rag Linen Collections: The Stamp Act of 1765 and 1776

Below is the presentation Eric Burns gave at a book store in Washington, DC, which aired on C-SPAN.

There are plenty of books and websites — even films and humorous web videos — to browse for background and analysis on the famous duel.  Going back in time to a key primary source, the July 25, 1804 Massachusetts Spy printed 12 letters exchanged between Aaron Burr, Alexander Hamilton and their seconds in the days that preceded the duel.  The issue also contains a wealth of other important content related to the event, including Alexander Hamilton’s last will and testament, which he wrote the day before the duel. Click the images below to browse the July 25, 1804 “extra” issue of the Massachusetts Spy.