Sons of Liberty: An Intercolonial Network of Organized Resistance

Stamp duty. When these two words touched American soil in April 1764 — as a teaser of the internal tax coming after the Sugar Act — they set in motion a chain of events that forever altered the course of American history.  One ripple effect was the formation of the Sons of Liberty. To some, ...

18th Century Advertising, When Brevity Wasn’t Key

Posted by on Feb 4, 2010 in 18th Century, All Posts, Newspaper Ads | 6 Comments

In 18th century media, long before the days of 140-character advertising (i.e., Twitter), copywriting was less of an art and more of a science. Does this advertisement from the May 10, 1764 issue of Benjamin Franklin’s Pennsylvania Gazette make you want to pick up some Benjamin Jackson Mustard and Chocolate? Click the image to enlarge.